The text features outstanding pedagogy that gives students a real sense of the challenges and opportunities that lay ahead and explains how they can affect the bottom line. It engages students with the following:. Supplementary Cases are available for instructors who want students to delve further into each topic.
Scott Snell received his B. He recently was listed among the top most-cited authors in scholarly journals of management. Beren Professor of Economics at Harvard University. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth.
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