Please Choose your preferd Hostname and click Download. Version: 1. Product Details Has Been Updated. Promotion Countdown Has Been Updated. Updated : Responsive Has Been Updated. Updated : Collection Sidebar Tags Updated. Updated : Newsletter Popup has been updated.
Fixed : Product Description Fix 2. Updated : Documentation Update Version: 1. So if you clearly define your audience, it could motivate journalists with similar demographics to write more about your company.
Your press kit should include assets that help journalists create a story about your business. These include:. Make your media assets easy to download. You can use a file sharing service like Dropbox or group assets together and let journalists download to their computer. Personalize your company with a short bio. Include a biography of founders and key team members. Give journalists an idea of how it all started.
Most journalists will look for a Press, Media, or Newsroom page when searching for information. Adding a digital press kit to your online store also helps with search engine optimization and drives traffic to your website. Overall, the goal of your EPK is to create a one-stop shop for journalists to get information about your business, products, and mission.
This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid. If you need additional inspiration, check out some of these ecommerce businesses doing press kits right:.
FiftyThree uses an image heavy approach to its media kit. Journalists can also download its electronic press kit or logos right from the page, or contact its PR team for more information. Holstee uses a text-based approach to its press kit. However, it helps key information pop with feature quotes.
If you want to get in touch, you can find contact information and downloadables at the bottom of the page. Pure Cycles shows off its brand with media snippets in its EPK, showcasing popular publications like Wired and Vanity Fair featuring its products.
This is an easy way to encourage journalists to feature you in upcoming articles. Online boutique RT1home takes a minimalistic approach to its press kit. The brand highlights all its media mentions by showcasing the logo and a link to the feature article. LuminAID includes a series of photos, videos, and blog posts in its electronic press kit. If you need help, try using an app to generate a press kit for your Shopify store.
Remember that you still need to network and put yourself out there if you want to get press coverage for your business. A media kit only makes it easier for reporters to talk about you consistently and accurately.
You still need to do the work to make it happen. Corey Ferreira is a passionate entrepreneur, coconut water lover, and content creator at Shopify.
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Do you want to create your own online store? Yes No. Start Your Business with Shopify. With an amazing press kit. Free: Press Release Template To help you get started, we put together this template to help you structure your story using a common press release format.
Get the template now. Get the press release template delivered right to your inbox. Almost there: please enter your email below to gain instant access. Email address Get updates. Thanks for subscribing. Free Worksheet: Brand Storytelling Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.
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