In fact, mobile apps have led to increase conversion rates for these brands, according to Bob Bentz. Yes you can grow your app visibility and increase downloads by designing and promoting your app idea or topic through infographics. This can be done by finding events and topics related to your app features, and developing interesting data points on them.
Research has found that man has a shorter attention span, and information presented in visual is easily absorbed by the human brain. Okay, in when Neil Patel started releasing infographics on the KISSmetrics blog, they generated an additional 2,, visitors and earned 41, quality backlinks. In Copyblogger published an infographic titled 15 Grammar Goofs. I could go on and on to show you countless case studies from brands that have successfully used infographics to grow their business.
These examples, though not related to mobile apps marketing shows how powerful infographics can be. If you want to use infographics to promote your apps, make sure that your content is closely-related to the app features and benefits and you must promote it as well so you can get consistent backlinks and viewers.
You can increase your chances of getting a better visibility among millions of apps in the app store, by engaging in a contest. Apply for app awards such as BMA , and lots of other app awards, to get your app internationally recognized if you eventually win.
There are lots of apps out there, about 1. Yes, every company wants their app to be downloaded, installed, and used. But how many of these companies are ready to resolve negative reviews promptly? A case study commissioned by ITR to identify the reason for the high rate of uninstalled app shows the following:. Obviously, the chances that your app will be uninstalled is high. Remember that a loyal customer today could switch to another brand as a result of unresolved complaints.
Tell me, who wants to lose a loyal customer? Several studies have found that it takes 7x more to acquire a new customer than to retain already existing ones. User acquisition is obviously crucial, but retention is equally important. Using Facebook to achieve this is a great strategy, since Facebook is the most frequently used social media platform on a daily basis.
Despite its popularity, most marketers are yet to fully utilized all the features of this social media site, like the Facebook groups. A Facebook group is easy to create, but it can help you build up a business and grow your fan base. Contact admins to related group to mention your app in their groups. You could offer the incentives e. When it comes to marketing as a whole, several studies have proven that customers are more likely to make purchase when offered promotional offers.
You can entice your customers with promotional offers. The power of promotional offers is magical. With Pinterest, you can share irresistible graphics, discover new interests by pinning images or videos to boards. You can also browse what others have pinned. Pinterest is developed to handle visual content only. Discovering your app among millions of apps in the app store is the biggest challenge of marketers.
But you can make a difference by sharing your mobile app graphics with others. Pinterest has one of the most active social media users. These users are passionate about visuals.
Using contests can skyrocket your mobile apps business. Contests obviously nudges people to enter it. People will promote your app on their own private social media channels, especially if the contest involves the need for votes. Shoeboxed Messy Desk Challenge is a perfect example of a contest. The company asked entrants to send a of their messy desk. Shoeboxed devise a strategy and promoted the messy desks on its Messy Desk Gallery and Pinterest Board. The focus is on the messiest desk.
The entrant that sends it would receive an iPad mini with the Shoeboxed app installed. Shoeboxed received well over messiest photos within 48 hours of making the contest live. The press release that was sent out garnered quality links, too. You could even give away products that you offer for sale on normal days, as a reward to get more people to enter your contest.
Contests are great for marketing your mobile app and giving it that initial boost that will increase its chances of going viral. But how about creating your own Facebook group? What you need do is — gather like-minded people and build a community. On the contrary, answer questions, create interesting and rich content, and only recommend or talk about your app when necessary.
And there are several types of these push notifications that you can use, both for eCommerce, mobile marketing, and digital marketing in general. With Push Notifications, your app can notify a user about your new update, post, event, and more, though the user may not be actively using your app.
For instance, if a user is using Android device, your logo appears on the status bar immediately the device receives a push notification. See, you have to know that technology is advancing at the speed of thought — marketers, entrepreneurs, large, and small businesses are on the lookout for opportunities like this — to supercharge their business. Push notifications work. Technology today is simplifying the way people live, do business, and travel.
Do you? As a marketer, you can decide to send push notifications to your target audience or selected group of people. If our customers changes fast, we have to change even faster if we want to continue to exceed their expectations. QR Code is one powerful technology for marketing our mobile apps. To use QR Codes, you must have smartphone equipped with camera, QR code reader, or scanner application feature.
New smartphone types available today often have an app pre-installed on them from the factory. It can help bring your mobile app to limelight. Mobile advertising has redefined how business market their business. Trust me, it can only fail when you have an ineffective strategy and use a wrong approach. A report from Yahoo! Infact, This successive growth year after year is phenomenal. Mobile advertising is the right place to advertise and promote your digital product and services.
Therefore, take the advantage of mobile marketing growth rate, effectiveness and dominance to project your app to your target audience. Do you by any chance know the power of email marketing? Create an avenue to inspire audience to subscribe to your newsletter. As you send newsletter, updates, and post, feature your apps in your emails so that your target audience can become aware, and make attempts to download, install, and use your app.
Give your app the exposure it deserves — through emails. The fight for visibility is getting messier. App store users are in their millions according to a report from mobyaffiliates. You need to look for alternatives. They may not be as popular, but you can quickly dominate the front page or category pages with your app. The question you should be asking yourself is, what makes content rank highly in the organic search listings?
One of the effective ways to rank your app review pages in Google top organic results pages is by optimizing your primary keywords. When writing your app reviews, feel free to use long-tail keywords , but avoid keyword stuffing. Provide value, and increase your chances of being selected from app store as a viable search result. There is need for you to write a review that defines and describes what your app does to your target audience.
No matter how vast mobile marketing is going, organic traffic can never be ignored. The No. You must be good at what you do to create an icon that represents your app well. Humans are visual creatures. People are drawn towards beautiful visuals. We are irresistibly drawn beauty. Therefore, designing an icon that speaks and represents your app should be the first step to promoting your app.
And it has to be done well. State the problem your app solves. The solution your mobile app offers in clear terms make it easily discoverable by your target audience or customers. Be helpful. In garnering attention initially, focus on helping people with their questions. And your app downloads will flow in naturally.
Focus on one user per time. The multiplying effect of this practice can birth a small group of users of your mobile app. Make sure to keep them engaged. Offer trial versions. This is one way to get them to sign up for a paid plan when the trial period elapses. Promote your app yourself. Use your app name as your bio on the different social media forums where you have active accounts.
Build your subscriber list. Above all, make sure you continually capture email address and grow your list. This makes it possible for you to send your mobile app marketing updates across to a good number of people. In addition, encourage your app users to leave a rating on app stores. To make the most of social media, you need a deliberate, actionable plan. Mashable is a good case study. Engage your community. Go beyond just having a profile on Facebook, LinkedIn etc. Create and share interesting content.
There are tools that can help you produce the compelling content. Tools such as Canva, Pictaculous, Slideshare. Connect with your circle. Make contributions to other online conversations. That being said, your app stands a good chance to be selected for awards, if and when you do apply for these awards.
There are a lot of organizations that give prizes to new and inventive applications for their capability, composition, and more. An example is the Webby Awards. All your potential mobile app users care about is the problem it can help them solve.
Therefore, state state the unique solution that you app brings clearly. Use wallpaper layouts and posters that your mobile app users will love. Let's say someone is about to participate in a marathon and needs a pair of running shoes so she searches for "women's running shoes. The same app could reach out to her through a mobile app engagement ad across search and display , reminding her of its presence and alerting her to a discount on running shoes.
Another way to help people find what they're looking for is by adding deep links to your ads. This way, the mobile app engagement ad links to the most relevant parts of your app. Take that shopping app we just mentioned, for example. A deep link could bring that marathoner directly to listings inside the app for running shoes for women. Ultimately, by engaging your audience at the right time with content that's relevant to them, brands can keep their connection to app users alive.
Given the sheer number of apps available in the market, it's more challenging than ever to gain an app user's attention. That's why your app needs to stand out from the crowd—both in and outside of an app store—so people can find it and use it, again and again. To make sure your app makes the cut, it's important to show that it has clear value for your users, well past the initial app download.
These findings from our research can help your brand develop mobile app marketing strategies that will be successful not only in attracting but also in keeping an audience—bringing tremendous value to your business. Methodology: Google partnered with Ipsos MediaCT on custom research to uncover insights about mobile app user behavior, including app discovery, acquisition, usage, and abandonment.
On Sept. Consumer Insights. Search Search Think with Google. Mobile App Marketing Strategy 1: App discovery doesn't just happen in the app store Marketers may assume that consumers head to an app store to find new apps—and a good portion do.
Take action: Make your app discoverable everywhere, including search People not only turn to search to find new apps; they actually download apps because of search ads.
Ad Types Influencing App Downloads. Mobile App Marketing Strategy 2: App engagement and re-engagement is key, as app users tend to lose interest People turn to apps to ease their daily grind. Take action: Make your app's value clear App users need an incentive to reengage with an app they've abandoned. Reengagement Drivers for App Use. Re-engaging today's app users Given the sheer number of apps available in the market, it's more challenging than ever to gain an app user's attention.
Recommended for you Looking for something else? People who read this also read:. Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn More. Retail companies create shopping applications in order to give their customers another channel of interaction. This raises the question of how the target audience of your business corresponds to the target audience of your application. And in order to understand who will make up the bulk of your mobile app customers, you need to imagine the average user of your mobile application.
The first thing you should know is that the modern target audience for mobile apps , in general, is demanding and spoiled by variety. According to research by Anadea , the average potential user of your app wants these things:. The average mobile app user is:. Now correlate these traits with the traits of your offline customers. Here are some tips to understand how popular your application will be among your existing customers.
The main habitat of these modern people is social networks and instant messengers. According to statistics from Comscore , Facebook, Facebook Messenger, WhatsApp, and Instagram are the main platforms where you should look for your customers.
Audiences on social networks willingly share data, which makes it possible to run targeted advertising, for example to users who access the internet from mobile devices or to gamers. Messaging services have huge audiences and present many opportunities, allowing you to invent new formats of promotion. The simplest but most effective method if you already have your own customer base is to send a message to existing customers with an Open in the application button.
Finding your perfect target audience should be your top priority since your target market is the driving force of your business. We at Mind Studios conduct comprehensive market research in order to answer the most important question about the readiness of customers to try your product. If you have a great idea for a mobile app, feel free to share it with us.
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